ओम् ऐं ह्रीम क्लीम दीनकंपी धर्मात्मा प्रेमाधि रामवल्लभ आध्यमम मारुत वीर मैं भष्तेदेही सतवरम क्लेम हरेम ऐम ओम ॐ ह्रीं श्रीं गों, गोरक्ष नाथाय विद्महे It emphasises that spirituality isn't restricted to a select couple but is open up to all, marketing inclusivity and equality while in the pursuit https://www.youtube.com/watch?v=6cAOQp6Twlc&t=7s